- Trade and Industry Minister Rob Davies praises R72 million investment in Hisense factory in Cape Town
- 150 jobs created
Hisense started producing a television production line in Johannesburg in 2000. This was its first foray into South Africa. In 2013, it expanded to Cape Town with a R350 million plant in Atlantis. The company expanded this plant with a R72 million investment which it launched on 18 March.
Davies said the significant investment shows South Africa remains an attractive investment destination, and that everyone involved in the project ought to be proud. The expansion injected R72 million into the economy and created 150 quality manufacturing job opportunities. The Atlantis Hisense plant has been rated the company’s second best-performing plant in the world after China.
Overall Hisense employs 700 South Africans. In 2017 it produced 261 000 refrigerators and 389 000 televisions. When the Atlantis plant first opened, employees took public transport to work. By 2018, most employees were driving their own cars. This shows the significant improvement in local incomes and living standards. This is partly due to upskilling of staff. Hisense has also helped its staff to start their own companies manufacturing auxiliary products for Hisense such as fridge rubber seals and condensers.
Staff can lease equipment from Hisense for their startups.
Hisense says these startups created a beneficial relationship between the company and its staff – as Hisense uplifts the local community and speeds up South Africa’s industrialisation, it create more room for the company to develop.
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